Posted by: Caleb Ledbetter | August 30th, 2018
Continuing our series on how Gen Z communicates (check out this one about Emojis), let’s talk about Snapchat. With 3.5 billions snaps sent a day (as of 2017), your brand can’t afford to ignore one of Gen Z’s favorite ways...
Posted by: Ilana Bodker | May 1st, 2018
Emojis are everywhere. Between texts, social media and now advertisements, you can’t get through a day – no, even an hour – without a plethora of heart eyes or upside down smiles (although my personal favorite is 🙄). In fact,...
Posted by: Jeff Fromm | March 30th, 2018
While we often refer to the Millennial generation as the first digital natives, today’s teens are truly the first generation of consumers to have grown up in an entirely “post-digital” era. For Generation Z, which we’re dubbing the Pivotal Generation,...
Posted by: Shea Drake | December 12th, 2017
You’ve heard of a spokesperson, but what about a social media influencer? Influencers are popular people, personas and brands that have a passionate following, strong engagement and persuasive voice with their audiences. Think of them as the Oprah’s of social...
Posted by: Jeff Fromm | May 11th, 2017
If you’re a parent, you have no doubt heard of the iconic book, “What to Expect When You’re Expecting.” Unless you’re a Millennial parent, that is. According to our research, the collection of online resources – parenting websites, online forums,...
