How Gen Y Sees Itself


Very interesting new poll data by Harris Interactive provides insights on what Gen Y thinks of itself and other generations. The results show Gen Y may the most self-critical: they tend to rate themselves lowest on the positive attributes (most admired, most generous) and highest on the negative attributes (most greedy, most self-indulgent). While they admire their parents and grandparents most overall, they reserve their highest ratings for Gen X who they see as the ‘most productive’, ‘most socially conscious’, ‘most innovative’ and having the ‘most positive effect overall on society’. This insight is consistent with our research findings: while Millennials respect Boomers, they prefer to work for Gen X, who they perceive as having more to offer them in the way of learning.

What to make of the self-criticism? Look to see this change as they mature. Some of the low marks may simply be due to higher respect for their elders, rather than low opinions of themselves.

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