I’ve written a few presentations on Millennial marketing and I’ve read many more. This is among the best I’ve seen. Kudos to digital agency, Engauge (previously Spinlogic) for creating a a data-based yet readable look at marketing to Millennials. It draws on a variety of sources, many of which I have also used for this blog (Pew, Outlaw Consulting, BIGresearch). So if you looking for a place to start or just a great summary, this presentation has it all nicely organized.

What Is Generational marketing?

Who THEY Are

Why THEY Became Important

How Much THEY Changed Media Consumption

The Workforce Culture Clash

Examples of Millennial Marketing (many good examples, some of which I had not seen before)

The Affect of the Financial Crisis