As I predicted, Millennials are not cutting back when it comes to their favorite fashion retailers.

Yesterday the WSJ reported teen retailer, Hot Topic, which also operates stores offering fashion forward merchandise for plus sizes under the name Torrid, posted a 19% rise in fiscal Q4 profits and 38% rise in gross margin, buoyed by sales of gear connected to the popular teenage-vampire movie, Twilight. Aeropostale, H&M and Zara also appear to be fairly recession resistant, which is impressive at a time when other apparel retailers (e.g., Abercrombie, Ann Taylor LOFT) are struggling.

One fashion retailer that seems to really ‘get’ Millennials is Buckle. According to WSJ, Buckle’s net also jumped 19% in the fourth quarter. A visit to the Buckle web site says a lot about how they do it. The home page features a Millennial-friendly message about a Spring break event. It’s free to enter and you can enter everyday. Brands are front and center, and they seem to have the brands my kids want most — Lucky, Hurley, Puma, Billabong, Fossil and literally dozens more. Major boomer brands like Levi’s and Calvin Klein are no where in sight.

The shopping experience is easy, with new arrivals and sale merchandise featured plainly on the home page. There are multiple ways to shop. You can shop by size (even by inseam), brand, item type, price, even by outfit. There’s a ‘style shop’ that features separate ‘trend watches’ for men and women.

The visuals look like real Millennials, not models. Prices appear comparable to what you would pay on the individual brand sites, but the ability to assemble outfits, and ship all at once is a big plus. Military and international shipping are also featured.

The whole site makes shopping fun and gives you confidence you can create the looks you want. This is a site that really seems to have done its homework on Millennials, a lot of functionality and fun without unnecessary gimmicks or commercialization.