Sonic is the latest QSR updating its menu to attract Millennials, although it is targeting bringing Millennial consumers back to the breakfast day.
Sonic is adding Cinnasnacks to its menu, which are warm pastry bites with cinnamon roll filling and cream cheese frosting.
A new survey conducted by Harris Interactive shows nearly half (46 percent) of Millennials say they are not morning people.
Sonic issued its own survey asking this demographic what would make mornings better and 50 percent said a better breakfast.
Other QSRs that have updated their menus this year to attract Millennials include McDonald’s, Chick-fil-A and KFC. Here’s how:
- McDonald’s added the McWrap to its menu. In a company memo, the new menu item was referred to as the “Subway buster.” The McWraps come in Sweet Chili Chicken, Chicken and Bacon and Chicken and Ranch flavors.
- KFC began selling boneless chicken wings targeted to “ultra-finicky” Millennials who grew up eating chicken nuggets.
- Chick-fil-A added three salads to its menu: Grilled Market Salad, Asian Salad and Cobb Salad. Each salad is less than 430 calories.
According to research by Barkley in conjunction with the Boston Consulting Group and SMG, Millennials spend more money at fast food restaurants than at fast casual, casual or fine dining establishments.
More and more QSRs and fast casual concepts are updating their menus with items aimed at getting Millennial consumers to spend money with them, and we expect this trend to continue.
