Depending on where you look or what you read, you’re likely to notice a slight variation in the birth-year parameters of modern consumer generations – talk about confusing! How can you best reach these consumers, let alone understand them and their extensive influence, without the right foundation?

To solve this issue, we developed an at a glance generational chart for marketers that defines the quick hits you need to know, from their birth years to their social media platforms of choice. While generations are clearly not a homogenous cohort, the chart below captures the common threads among them that we see.

From here, you can begin to quantify the impact of today’s modern consumers on consumer spend and brand preference across generations using The Millennial Mindset^Ⓡ.

 Download your copy of The Millennial Mindset report here.