Brands can use Vine to connect with Millennials

Posted by: Jeff Fromm

My colleague Brad Hanna, who runs CPGTrends.com, wrote about how brands can use Vine, Twitter’s tool that allows users to embed six-second videos directly to the social media site.

Vine has only been around since January, so there aren’t any statistics about how many Millennials are using the app. Although, Vine is one of the top downloaded in the Apple app store.

While there isn’t any hard data yet, one could presume that brands who want to connect more with Millennials should consider using Vine. In the Millennial research Barkley did alongside Boston Consulting Group and SMG, we found that Millennials are 2.5 times more likely to be early adopters of new technology — and that includes new apps. On top of that, 53 percent of Millennials said they explore brands in social networks.

A few ways brands can use Vine include:

1. To show the action

Vine’s format is perfect for showing what’s going on and conveying excitement. With Major League Baseball starting again, a handful of baseball teams are using Vine. An example includes the San Francisco Giants, which recorded a Vine of the opening pitch earlier this week.

2. To show company culture (and have a little fun)

Last week, Urban Outfitters used Vine to creative a Vine of a dog giving a high-five. It received more than 2,500 “likes.”

3. To show your products

Gap used Vine to showcase a new product available in select stores.

Read the full post on CPGTrends.com: Twitter’s Vine Making Brands and Consumers Instant Videographers

Cover photo credit: Flickr.com/esthervargasc

About Jeff Fromm

Known as the "Millennial Marketing Guy," Jeff is a marketing strategy consultant and President of FutureCast, a contributing writer for Forbes and frequently speaks about millennial consumer trends to leading professional organizations as well as public and private company events. Jeff is the co-author of “Marketing to Millennials; Reach The Largest & Most Influential Generation of Consumers Ever” (2013) and his new book “Marketing to Millennials as New Parents” is forthcoming (Q1 2015). Jeff has 25+ years of hands-on experience with brands, including SONIC, Hallmark, Build-A-Bear Workshop, KC Masterpiece, Sprint, Whole Foods, Warsteiner Beer and Payless. Jeff holds a degree in economics from The Wharton School of the University of Pennsylvania and studied at The London School of Economics.

View all posts by Jeff Fromm.

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