Brands can use Vine to connect with Millennials

Posted by: Jeff Fromm

My colleague Brad Hanna, who runs, wrote about how brands can use Vine, Twitter’s tool that allows users to embed six-second videos directly to the social media site.

Vine has only been around since January, so there aren’t any statistics about how many Millennials are using the app. Although, Vine is one of the top downloaded in the Apple app store.

While there isn’t any hard data yet, one could presume that brands who want to connect more with Millennials should consider using Vine. In the Millennial research Barkley did alongside Boston Consulting Group and SMG, we found that Millennials are 2.5 times more likely to be early adopters of new technology — and that includes new apps. On top of that, 53 percent of Millennials said they explore brands in social networks.

A few ways brands can use Vine include:

1. To show the action

Vine’s format is perfect for showing what’s going on and conveying excitement. With Major League Baseball starting again, a handful of baseball teams are using Vine. An example includes the San Francisco Giants, which recorded a Vine of the opening pitch earlier this week.

2. To show company culture (and have a little fun)

Last week, Urban Outfitters used Vine to creative a Vine of a dog giving a high-five. It received more than 2,500 “likes.”

3. To show your products

Gap used Vine to showcase a new product available in select stores.

Read the full post on Twitter’s Vine Making Brands and Consumers Instant Videographers

Cover photo credit:

About Jeff Fromm

Jeff frequently speaks about marketing to Millennials to organizations such as the Association of National Advertisers (ANA), International Franchise Association (IFA), and the American Association of Advertising Agencies (4As), as well as private corporations. In 2011, he spearheaded the development of American Millennials: Deciphering the Enigma Generation, a Barkley report based on research conducted with Service Management Group and The Boston Consulting Group. Jeff has 25 years of hands-on experience marketing major brands, including SONIC, Hallmark, Build-A-Bear Workshop, KC Masterpiece, and Payless. Prior to joining Barkley, Jeff had his own consulting firm, which he sold in 2008.

View all posts by Jeff Fromm.