Zipcar may be the ultimate Millennial brand. Green. Cool. Affordable. Here’s what Marty Predd, 20-something Millennial, says about his Zipcar experience:

CP: Why do you like Zipcar?

MP:ZipCar is a concept (and a brand – tagline, “Wheels When You Want Them”) that is very appealing to me and seems to fit well into the stereotypical millennial experience – on the go, desiring to be always connected, but not ‘attached’, and of course, ‘green’. Within a matter of 15 minutes, I can literally locate and reserve anything from a MiniCooper to a minivan, all for $10/hr or less. Gas and insurance are included, so it offers the full functionality of a car without the strings of ownership. Also available by the day with rates that are competitive with your traditional car rental companies, which I associate with boring rentals like a Ford Taurus (do they even make that any more?) They recently merged with the other major car sharing service (Flexcar) so they’ve got a good representation in the major markets, and even some not-so-major ones…meaning it’s as easy for a milliennial on the move to reserve a car in his base city (i.e. Portland) as it is to reserve one when he’s visiting friends in Chicago or LA.

CP: Beyond functionality, what makes Zipcars cool?

MP: Zipcars tend to be young, fun and functional – Mazdas, Subarus, Honda hybrids, even Scion (another millennial targeted brand) – and integrate technology in the kind of seamless way millennials have come to love in companies like Apple. Each member has his/her own Zipcar card and after reserving your car (on your iPhone, naturally) you simply swipe your card to a GPS-enabled receiver on the front windshield and the vehicle unlocks.

CP: Are there any downsides?

MP: The only downsides are that you have to book the car for a set number of hours in advance (doesn’t lend itself to impromptu decision making) and the vehicles have to be returned to the same parking spot from which you picked them up – no one way road trips!