The latest report by Mintel Research on Millennial Marketing describes persons born after 1994 as  ‘The Matrix Generation‘. I doubt any moniker will stick for a while, as the characteristics of those who are 15 or younger are still being shaped.

Meanwhile, it’s easier to define Gen Z  in terms of what they won’t experience or know about than what they will.  Here’s a starter list, feel free to add:

1. Being lost without a map

2. Resolving a dispute without resorting to Google

3. Searching for change to make a pay phone call

4. Deciding which travel guide book to leave home

5. Having nothing good to watch on TV (or conversely having to decide between simultaneously scheduled favorites)

6. Checking prices with a travel agent (or realtor, or banker, or car dealer, or…)

7. Waiting for the bank statement to arrive to know your balance

8. Missing a rendezvous at a bar or restaurant

9. Forgetting to bring a coupon or flyer to the store with you

10. Going on a blind date