Catching the Eye of Millennials with Product Packaging

Posted by: Jeff Fromm

krakenrumpackaging-199x300My colleague Brad Hanna, who writes about consumer product good trends for, recently highlighted what Millennials look for in food packaging design.

Brad wrote about a Buzzfeed post intended to showcase 2012’s best product design, but ” it reflects the shift in how brands must attract Millennial consumers. If packaging can garner such attention in a melting pot for the culturally hyper-relevant, how is it affecting purchasing decisions in the supermarket?”

Brad goes on to discuss Millennials’ “increasing scrutiny of packaging and the benefits of innovation.”

Read more about Brad’s insight: CPG Marketing Trends: Millennials’ Favorite Food Packaging Designs

Photo credit: Ben Lucier | Cover photo:



About Jeff Fromm

Although not a Millennial as defined by his age, Jeff Fromm is the Millennial Marketing Guy. Jeff is President of FutureCast, a marketing consultancy that specializes in Millennial trends, and is a contributing writer at...See Jeff's full bio.