According to an article on Forbes.com, nearly 68 percent of all babies are now born to Millennial women. So, it’s safe to say that marketers need to be paying attention to Millennial moms.

Of course, Millennials are regarded as “digital natives.” Research by Barkley in conjunction with Boston Consulting Group and SMG shows that Millennials are 2.5 times more likely to be early adopters of new technologies.

As a result, brands today have infinitely more ways of getting their message into the minds of young moms.

The article quotes “Moms & Media 2,″ a Meredith Parents Network Survey, which says that on any given week, Millennials spend 14 percent more time on mobile devices than other generations. In addition, 81 percent of Millennial moms use smartphones while shopping.

“Marketers that tap into the social currency held by Millennial moms will win the race. The brands that commit to providing customized experiences and solutions through modern avenues will join mom’s circle of trust. At the end of the day, trust is priceless when it comes to moms, especially within this generation,” according to the article.

Read the full article on Forbes.com: All Grown Up And Ready To Spend: Millennial Moms