Restaurateurs have plenty to keep in mind when attracting Millennial customers.
Yesterday, I tuned into the live stream of YAYA Connection’s presentation, “Save, Splurge, Share: Dining with the YAYAs.”
For those who may not know, YAYA (Youth and Young Adult) Connection is a professional agency in Columbia, Mo., comprised of students at the University of Missouri. Their focus is on Millennials ages 18 to 24.
Here are some insights from their presentation:
- Millennials spend around $247 billion a year at restaurants
- If Millennials are in a familiar town, they’ll rely on word-of-mouth suggestions for restaurants. If they are in an unfamiliar location, they’ll rely on review sites, such as Yelp.
- Millennials are now checking in at restaurants on Instagram more than they are checking in on FourSquare.
- About 65 percent of Millennials consider social media conversations about restaurants when considering where to eat.
- 32 percent of Millennials look at restaurant menus online via a smartphone, so restaurant mobile sites should be optimized for search.
- Millennials are more likely than other age cohorts to eat in large groups.
- 43 percent of Millennials say coupons or discounts are important when deciding where to eat
More insight can be found in the white paper, which can be downloaded on YAYAConnection.com.