I was reading Josh Bernoff’s book, Groundswell, last night as part of my effort to spend more time with analog media. The book challenged me to think about to do more to bring together the community of Millennial Marketers. Voila, an idea! A wiki!
Twelve hours later, here it is, a one-stop resource for research reports and data Millennial marketers can access FREE, all neatly categorized.
Home Page: http://millennialmarketing.wikispaces.com
Millennial Consumer & Shopping Behavior
Millennial Lifestyle, Attitudes & Values
Millennials & Financial Services
Millennial Demographics & Economics
Millennial Political & Civic Engagement
Bookmark it! Use it! But most of all, please Join it!
There are about 40 links already, but it is my hope that readers will contribute their own links. The goal is participation, so please feel free to add your finds to the lists.
As Josh Bernoff puts it, “...amazingly, people are willing to spend lots of time helping each other if you just get out of the way.”
