I am not a Millennial. But I know a lot of Millennials. Here are my favorite Millennial authored blogs. Each has a marketing slant that makes it well worth putting in your NetVibes folder or Technorati favorites:
David Fallarme,
www.themarketingstudent.com
Sample post: Gen Y will be the Helicopter parents from hell
“Gen Z: don’t even think about lying to your Gen Y parents, we’ll have documented evidence. Of pretty much everything you do.”
Sarah Ewing, www.adage.com/gennext
Sample post: Political Advertising Should Be Held to Higher Standards
“Using the same logic that regulates the rest of the advertising industry, why should these campaigns not be regulated?”
Michael Girts, www.adage.com/gennext
Sample post: View from the Inside: Part I
I like to tell people that they gave me a corner office. It’s my clever way of saying I sit in the corner. At the end of the hallway. In a makeshift cubicle. Using an in-store display featuring the Incredible Hulk. That’s right, it’s just me and the Hulk crammed at the end of the hallway. It’s okay.
anastasia, www.ypulse.com
Sample Post: 11 take home points from what teens want
“Teens today grew up taking their Keds off at the airport in case of shoe bombs. They had leashes, Baby on Board signs and eat all organic. I call this Teacup Parenting. Marketers need to be aware of how delicate and fragile these teens are. They feel like everything is a big deal and they worry a lot. This is why trust, brand building and authenticity are crucial.”
Mindcomet, GenYVooDoo
Sample post: Are Execs on point with Millennial Marketing?
“Unsolicited text messages I find a nuisance, but I suppose if I signed up to receive some sort of offer through text message it would be less bothersome.”
Jeff Taylor, MillennialMarketer.com
Sample post: Microsoft vs. Apple: Competing for Gen Y’s Digital Lifestyle
“I am writing to give you an inside look on how marketing and advertising efforts targeted at Gen-Y are seen by us.”