Moderator: Anything else help you get ‘away’ from it all?

Kevin: when im stressed, I usually grab a beer and watch some family guy dvds…thats the only way i can be happy again lol

Matt B: I second the family guy dvds 🙂

Gregg C: Family Guy is a great stress-reliever

James: ps3, and yes to The Family Guy.

This exchange happened yesterday in an online focus group about beer. All of these guys are 25-29 years old, young professionals, some married, some not. Why has Family Guy become the ‘escape’ of choice?

Upon investigation, I became aware of how what I have been missing. The Family Guy is a cultural phenomenon.

There are six boxed DVD sets, one for each season. The Family Guy has sold over 5 million combined DVD units, making it the fourth-largest TV series seller ever.

The Family Guy series won 3 Primetime Emmys. IMDB.com lists another 7 wins & 26 nominations. . It has set viewership records on Fox’s Adult Swim block.

A Facebook application with over 55,000 subscribers.

There was a ‘live’ show at Carnegie Hall.

There are several Youtube clips with 5-8 million views.

After watching a few (Puke-a-Thon, Stewie Beats Brian, Electric Man), I am baffled. These are not only not funny to me, I don’t see how they could be funny to anyone else either. Perhaps that is the point? If I liked them, perhaps Millennial Men would not? Oh, we also did a focus group among 25-29 year old Millennial Women; The Family Guy never came up.