Mind the Gap: Generations Online

This chart was taken from Pew’s Internet’s just released report, “Generations Online”. It does a great job of comprehensively mapping out the differences in online usage across age groups. A graph is worth a thousand words so I won’t spell out every observation here (click the chart to enlarge), but it’s interesting how each generation has its own defining way of using the web. For teens it’s gaming, for Gen Y it’s video and social networking, for Gen X it’s online shopping. Also of note, is how many activities they have in common.

hidden