Posted by: Andriu Brenes | November 2nd, 2017
Whether it’s scouring Instagram for the right influencer or exploring Snapchat takeovers, B2C marketers are no strangers to finding innovative approaches to “the Millennial problem.” But new research from SnapApp and Heinz marketing shows that Millennials are now also a...
Posted by: Andriu Brenes | October 31st, 2017
Thanks to the influence of Millennials and Gen Z, the customer journey in today’s market keeps evolving. Rather than stopping by a brick-and-mortar store for their purchases, consumers are accessing virtually any product or service they need from a smartphone....
Posted by: Andriu Brenes | October 26th, 2017
While perhaps delayed in reaching the significant adulthood milestones set by previous generations, Millennials are now ready to take on the “American Dream.” A major pillar of this dream? Homeownership. Based on findings from a study by Bank of the...
Posted by: Andriu Brenes | October 24th, 2017
The younger cohort of the Millennial generation may not yet have said their I dos or closed on a home, but there is one milestone they are reaching at a vastly greater rate than the rest of the population: pet...
Posted by: Andriu Brenes | October 17th, 2017
In its seventh consecutive year, our youth trends marketing conference Share.Like.Buy is set to bring together the best and brightest from across the marketing industry on October 18-19 in Washington, D.C. Both on-stage and among the audience, there will be...
