Posted by: Andriu Brenes | April 4th, 2017
Most people have a few favorite brands that they love, which is the goal of marketing leaders around the world. However, despite two decades of business books on the shelf, there is still no reliable model on how to build...
Posted by: Andriu Brenes | March 28th, 2017
We are excited to share our new video series: The Millennial Minute. Twice a month, we will be answering your questions about marketing and selling to the millennial generation. If there is something you want to know, tweet your questions...
Posted by: Andriu Brenes | March 23rd, 2017
Marketing as we knew it is long gone. These days, marketing is all about creating authentic connections thanks to the more than 80 million consumers that make up the Millennial cohort. These consumers demand more than just a decent value...
Posted by: Andriu Brenes | March 16th, 2017
For the past five years we have been studying millennials and modern consumer trends. From retail buying patterns to flavor preferences to how income differentiates cohorts of millennials, we have shared a wealth of information about how millennial consumers behave...
Posted by: Andriu Brenes | March 14th, 2017
When it comes to branding, marketers more often than not have a strong desire to be the first ones to the party. They want to set the trends of the future or ensure their two cents are heard. What many...
