Posted by: Andriu Brenes | January 21st, 2016
Millennials are about three times more likely than other generations to reference social media networks when making purchase decisions, according to a 2014 study by Market Strategies International. While most consumers today use Facebook for making decisions about purchasing, millennials...
Posted by: Andriu Brenes | January 12th, 2016
Without question, this will inevitably be the year of the modern consumer. Notice I did not say millennial. We have transitioned into a period where smart brands are not just targeting millennial consumers as defined by their age but rather...
Posted by: Andriu Brenes | January 7th, 2016
Millennials are approaching dark liquors the same way they are favoring craft brews. Traditionally, whiskey and bourbon drinks were reserved for cigar smoking old men in the back room of the cocktail party. Now, brands like Makers Mark, Jack Daniels,...
Posted by: Andriu Brenes | January 5th, 2016
Forty six percent of women between the ages of 18 and 34 have at least one child, according to data from the 2012 US census. These emerging millennial parents are relying on personalization to create a more dynamic parenting model....
Posted by: Andriu Brenes | December 22nd, 2015
Female empowerment is a growing topic among young adults today. Millennial women between the age of 18 and 34 have taken a movement that was started generations ago and given it new life in a modern age. As social media...
