Posted by: Andriu Brenes | November 24th, 2015
Millennials have been raised in era where a paradox of choice has inverted the relationship between brand awareness and brand affinity. Traditionally, the greater awareness your brand earned represented an exponential increase in brand affinity. Today, the same is not...
Posted by: Andriu Brenes | November 20th, 2015
We are experiencing an epidemic. It is affecting 11 million millennials U.S. households in the United States today. What is it that is taking over so many young lives and affecting nearly every decision they make? Parenthood. Millennials are becoming...
Posted by: Andriu Brenes | November 18th, 2015
For millennials, banking technology should make money management easy, not to mention socially and financially rewarding. In order to convert buzz to customer retention, banks need to capitalize on millennials’ instinct for social consciousness. Banks sit at the nexus of...
Posted by: Andriu Brenes | November 12th, 2015
Millennials have quickly taken on an influential role in our consumer market. The Millennial Mindset® has expanded beyond just the generation born between 1977 and 2000 and has now been adopted by consumers of all ages. Millennial behaviors such as...
Posted by: Andriu Brenes | November 10th, 2015
The millennial demographic is the most in-touch generation so far. Being digitally-savvy from a young age, this group of over 80 million global citizens is leading the way when it comes to innovation, consumer trends, and what’s considered to be...
