Posted by: Andriu Brenes | February 8th, 2018
STEM (Science, Technology, Engineering and Math) careers are the latest to gain traction thanks to the interest of the youngest consumer generation, Gen Z. According to the the U.S. Bureau of Labor Statistics, STEM jobs will increase by up to...
Posted by: Andriu Brenes | February 6th, 2018
With tools like FaceTime, Snapchat, Skype and Google Hangouts, members of Generation Z might be the most connected consumer group in history. They don’t need to be in the same location physically to communicate in full sight, sound and motion....
Posted by: Andriu Brenes | February 1st, 2018
Marketing tricks and gimmicks don’t fool today’s youth: Generation Z. They are builders and believers of authentic relationships with not only their peers but also with the brands that help them support their identity. As a result, they expect brands...
Posted by: Andriu Brenes | January 30th, 2018
Despite the growing focus on natural beauty, the beauty industry has nothing to fear from Gen Z. In fact, teens and tweens today might be the best thing to happen to the beauty industry in years. Per Piper Jaffrey’s most...
Posted by: Andriu Brenes | January 25th, 2018
Now that we’ve determined there is a new method of social media marketing on the scene (if you missed this, read here first), it’s time to explore who is doing it right. How can influencers appeal to this new cohort living...
