Posted by: Andriu Brenes | January 4th, 2018
The average family as we once knew it – a mother, father, and 2.5 children – has since been replaced by a diverse collection of single-parent, unmarried/cohabitation and reconstructed families. *Gasp* – What would June Cleaver say? In Mrs. Cleaver’s...
Posted by: Andriu Brenes | January 2nd, 2018
The Original Needs Model: Maslow’s Hierarchy In the 1940s, Abraham Maslow developed the hierarchy of needs model to help us better understand human motivation and behavior. While he probably didn’t intend for this model to be used as a modern-day...
Posted by: Andriu Brenes | December 21st, 2017
Each new generation to the market brings its own set of attitudes, beliefs and behaviors, which can sometimes make them feel mysterious or elusive to marketers. While new to the scene, Gen Zers do not need to fit this bill....
Posted by: Andriu Brenes | December 19th, 2017
While the market impact of Millennials is undoubtedly powerful, there is a new generation on the scene deserving of their own recognition: the pivotal Gen Z. These young consumers are on track to become the largest generation in just a...
Posted by: Andriu Brenes | December 14th, 2017
It may be tempting to dismiss Gen Z as too young to make an impact on the workplace, but this couldn’t be further from the truth. Even in their relative youth, Gen Zers have practical and aspirational goals of working...
