Posted by: Andriu Brenes | February 13th, 2018
Contrary to popular belief, Gen Zers don’t always have their eyes glued to their phones. “I definitely prefer seeing my friends in person rather than over social media because I feel closer to them when I really see them,” explains...
Posted by: Andriu Brenes | February 8th, 2018
STEM (Science, Technology, Engineering and Math) careers are the latest to gain traction thanks to the interest of the youngest consumer generation, Gen Z. According to the the U.S. Bureau of Labor Statistics, STEM jobs will increase by up to...
Posted by: Andriu Brenes | February 6th, 2018
With tools like FaceTime, Snapchat, Skype and Google Hangouts, members of Generation Z might be the most connected consumer group in history. They don’t need to be in the same location physically to communicate in full sight, sound and motion....
Posted by: Andriu Brenes | February 1st, 2018
Marketing tricks and gimmicks don’t fool today’s youth: Generation Z. They are builders and believers of authentic relationships with not only their peers but also with the brands that help them support their identity. As a result, they expect brands...
Posted by: Andriu Brenes | January 30th, 2018
Despite the growing focus on natural beauty, the beauty industry has nothing to fear from Gen Z. In fact, teens and tweens today might be the best thing to happen to the beauty industry in years. Per Piper Jaffrey’s most...
