Posted by: Andriu Brenes | January 23rd, 2018
Over the past several years, online influencers have gained traction as a notoriously effective way of engaging Millennial and Gen Z consumers. In fact, per VentureBeat, 75 percent of marketers already use influencer marketing. It makes sense, as brands immediately...
Posted by: Andriu Brenes | January 18th, 2018
If you’re still banking on the Beyonces, Taylor Swifts and Justin Biebers of the world to blast marketing messages to your consumers, you’re wasting both time and money. Collaborating with social influencers and content creators in their respective channels of...
Posted by: Andriu Brenes | January 16th, 2018
In 2012, Brian Solis wrote “The Rise of Digital Influence,” a “how-to” guide for businesses to spark desirable effects and outcomes through social media influence. By 2015, Adweek had determined social media marketing was the “Next Big Thing,” saying it...
Posted by: Andriu Brenes | January 11th, 2018
As we’ve discovered, Gen Zers are ruthless in their pursuit of what they want. Well, perhaps ruthless isn’t the right word, but they definitely have more power than they typically get credit for when it comes to purchases by mom...
Posted by: Andriu Brenes | January 9th, 2018
With all the focus on the assurgency of Millennials, less attention has been spent looking at the spending power of Gen Z. And the time that has been spent considering these figures? Well, there’s some gray area. It is cited...
