Posted by: Jeff Fromm | March 27th, 2022
Today, the preferred method of communication is via mobile. And when it comes to mobile content, consumers want engagement and discovery, not interruptive advertising. Brands must think of this content as an opportunity for their voice to fit into the...
Posted by: Jeff Fromm | March 24th, 2022
As mentioned in our last post, Gen Z has formed an etiquette that governs individual social media platforms. Using social media, it turns out, is not a free-for-all. In focus groups we conducted for our Gen Z research study, we...
Posted by: Jeff Fromm | March 18th, 2022
By Josh Carlyle What inspires millennials to buy and what drives their brand engagement? Well, it’s not enough that you have a presence on the digital channels. It also requires creating valuable content and publishing it on different channels in...
Posted by: Jeff Fromm | March 10th, 2022
By Shaq Abboud Video marketing is an absolute essential in today’s digital-centric society. But what exactly is video marketing and how can you use it to attract a millennial audience? What is video marketing? Video marketing is exactly what the name...
Posted by: Jeff Fromm | March 4th, 2022
It’s no secret that millennials live lifestyles that are vastly different from previous generations. They have access to technology that is far beyond anything that has ever been available before. They are also burdened with more college debt than any...
