Posted by: Jeff Fromm | April 5th, 2022
According to Scientific American, social connection is not only the most essential part of being human, it is also a key ingredient in happiness and health. This is particularly true for both Millennials and Generation Z, two cohorts flipping the...
Posted by: Jeff Fromm | April 1st, 2022
Snackable content, according to Meg Cannistra of Ceros, is comprised of three key characteristics: It’s eye-catching, it’s short and it’s easy to follow. As such, snackable content has always been an important part of marketing, and it is something that...
Posted by: Jeff Fromm | March 30th, 2022
For the past 40-plus years, the great brands of yesterday were focused on creative excellence. They sought to craft the perfect message and then pushed it out via various shotgun methodologies, hoping to build brand awareness and regard for their...
Posted by: Jeff Fromm | March 27th, 2022
Today, the preferred method of communication is via mobile. And when it comes to mobile content, consumers want engagement and discovery, not interruptive advertising. Brands must think of this content as an opportunity for their voice to fit into the...
Posted by: Jeff Fromm | March 24th, 2022
As mentioned in our last post, Gen Z has formed an etiquette that governs individual social media platforms. Using social media, it turns out, is not a free-for-all. In focus groups we conducted for our Gen Z research study, we...
