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What Insurance Brands Need to Know About Reaching Millennials

Assuring Through Insuring: 3 Ways Insurance Brands Can Reach Millennials

Posted by: Andriu Brenes | July 25th, 2017

Known for their low incomes and high student debt, Millennials, to no one’s surprise, are purchasing insurance at a lower rate than older generations. According to Forrester, less than 20 percent of Millennials even intend to purchase life insurance despite...

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Why Professional Service Brands Need to Understand the Financial Burden of Millennials

Why Professional Service Brands Need to Understand the Financial Burden of Millennials

Posted by: Andriu Brenes | July 21st, 2017

Recent college graduates have much to consider as they nestle into adulthood this summer. Beyond the job search, apartment hunting and the reality that life is about to get real, comes another eye-opening revelation: they now owe tens of thousands...

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Fame vs. Followers

Fame vs. Followers: How Millennials are Redefining the Role of Celebrities

Posted by: Andriu Brenes | July 20th, 2017

Glance at a Millennial wish list and you might see cheeky Beyoncé prayer candles or a subscription to Chip and Joanna Gaines’ lifestyle publication, The Magnolia Journal. While a skimpily-clad Queen Bey and the conservative Gaines family may seem entirely...

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Sharing vs. Storytelling

Sharing vs. Storytelling: What Separates Consumer Generations and How to Connect Them

Posted by: Andriu Brenes | July 13th, 2017

You’ve seen it at work: the Millennial hire is taking notes on their laptop, aggravating the paper-loving Baby Boomer CEO.  Later, the Millennial is frustrated when a Gen X co-worker replies to a minor question via email rather than just...

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Sports, Leisure and Spend: Reaching Affluent Millennials Through the Experience Economy

Posted by: Andriu Brenes | July 11th, 2017

There has been an explosion of interest in “fantasy” sports in recent years. Rather than relying on Sunday night football or SportCenter’s nightly highlight reel, Millennials are building their own teams, betting against their friends and co-workers, and tracking stats...

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