Posted by: Andriu Brenes | June 13th, 2017
In today’s market, the fact that members of the Millennial generation are digitally reliant should be old hat to marketers. After all, they did grow up in an era that barely remembers life without the internet accessible at their fingertips,...
Posted by: Andriu Brenes | June 8th, 2017
While many of the myths surrounding the Millennial generation have proved false – no, they’re not all living in their parents’ basements – there is one that rings true: Millennials’ job tenure is significantly lower than previous generations of employees....
Posted by: Andriu Brenes | June 6th, 2017
Word on the street is that brand loyalty is dead with Gen Z, thanks to the influence of the Millennial generation before them. We at FutureCast, however, disagree. While brand loyalty may be on the decline, it’s not because the...
Posted by: Andriu Brenes | June 1st, 2017
Have you heard about our new video series: The Millennial Minute? Twice a month, we will be answering your questions about marketing and selling to the millennial generation. If there is something you want to know, tweet your questions to @millennialmktg #millennialmktgminute...
Posted by: Andriu Brenes | May 25th, 2017
The old ABC sales paradigm (always be closing) is no longer applicable in today’s modern market. Millennials have completely flipped the script, and now retailers must be aware of the new standard: Always be collaborating. After all, the path-to-purchase for...
