Posted by: Andriu Brenes | May 25th, 2017
The old ABC sales paradigm (always be closing) is no longer applicable in today’s modern market. Millennials have completely flipped the script, and now retailers must be aware of the new standard: Always be collaborating. After all, the path-to-purchase for...
Posted by: Andriu Brenes | May 23rd, 2017
Programming, or as some call it, the “new literacy,” has become an increasingly popular skill for today’s students and young workers to learn. Today, dozens of programs (e.g., “Girls Who Code”, “Hour of Code”) promote programming as a fun and...
Posted by: Andriu Brenes | May 18th, 2017
When it comes to creating a lasting relationship with your Millennial consumers, being a brand people can trust is imperative to your success. But as we know, it’s easier said than done. While you obviously can’t practice literal trust-falls with...
Posted by: Andriu Brenes | May 11th, 2017
If you’re a parent, you have no doubt heard of the iconic book, “What to Expect When You’re Expecting.” Unless you’re a Millennial parent, that is. According to our research, the collection of online resources – parenting websites, online forums,...
Posted by: Andriu Brenes | May 9th, 2017
Have you heard about our new video series: The Millennial Minute? Twice a month, we will be answering your questions about marketing and selling to the millennial generation. If there is something you want to know, tweet your questions to @millennialmktg #millennialmktgminute...
