Posted by: Andriu Brenes | April 25th, 2017
Leadership guides that provide advice on effectively managing Millennials in today’s workplace often focus on the use of technology. While this is important, as Millennials are famously known as “digital natives,” the focus shouldn’t be as much on the devices...
Posted by: Andriu Brenes | April 20th, 2017
Every generation has a defining cause that serves as the foundation for its behavior in the market. For Boomers, it was anti-establishment. For Millennials, it was the environment. For Gen Z, it is equality. Our recent Gen Z study found...
Posted by: Andriu Brenes | April 18th, 2017
When it comes to conquering content, there is more than one format that works to engage customers who share the Modern Consumer Mindset™. And the reality is, that can be the hardest part for brands in the content creation process....
Posted by: Andriu Brenes | April 13th, 2017
Download our latest white paper now. If marketers were asked to define the marketing landscape today in one idea, we hypothesize that idea would be content marketing. While content marketing is not a new phenomenon, it has reached unprecedented levels...
Posted by: Andriu Brenes | April 11th, 2017
Have you heard about our new video series: The Millennial Minute? Twice a month, we will be answering your questions about marketing and selling to the millennial generation. If there is something you want to know, tweet your questions to @millennialmktg #millennialmktgminute...
