Posted by: Andriu Brenes | May 2nd, 2017
Are you tired of the word “Millennials” yet? Well, if so, you might want to reacquaint yourself with the largest generation ever – because their impact, and spending power, is going to continue to grow. Millennials are a technologically connected...
Posted by: Andriu Brenes | April 25th, 2017
Leadership guides that provide advice on effectively managing Millennials in today’s workplace often focus on the use of technology. While this is important, as Millennials are famously known as “digital natives,” the focus shouldn’t be as much on the devices...
Posted by: Andriu Brenes | April 20th, 2017
Every generation has a defining cause that serves as the foundation for its behavior in the market. For Boomers, it was anti-establishment. For Millennials, it was the environment. For Gen Z, it is equality. Our recent Gen Z study found...
Posted by: Andriu Brenes | April 18th, 2017
When it comes to conquering content, there is more than one format that works to engage customers who share the Modern Consumer Mindset™. And the reality is, that can be the hardest part for brands in the content creation process....
Posted by: Andriu Brenes | April 13th, 2017
Download our latest white paper now. If marketers were asked to define the marketing landscape today in one idea, we hypothesize that idea would be content marketing. While content marketing is not a new phenomenon, it has reached unprecedented levels...
