Posted by: Andriu Brenes | February 23rd, 2017
Download our latest Gen Z research now! Generation Z is quickly forcing brands to rethink what they thought they knew about modern marketing. This is a generation that embraces the concept of the “Curated Self.” If you were born before 1980,...
Posted by: Andriu Brenes | February 22nd, 2017
With the rise of the Millennial generation came the rise of a generation of “foodies.” These Millennial foodies are also now the market’s greatest generation of snackers, leading this new frontier of the food industry with a demand for unique...
Posted by: Andriu Brenes | February 21st, 2017
The tech-savvy Millennial entrepreneur offers a unique and often disruptive approach, says Rupa Ganatra, Founding Partner of Millennial 20/20 Many Millennials graduated college and entered the workforce at the height of the economic recession in 2008. With few new employment opportunities and...
Posted by: Andriu Brenes | February 16th, 2017
The Millennial traveller already accounts for more than one third of the world’s hotel guests, with predictions that this will reach more than 50 percent by 2020. With up-and-coming brands like airbnb changing the travel demand curve, traditional brands must...
Posted by: Andriu Brenes | February 14th, 2017
It’s time to say goodbye to the old adage of “Valentine’s Day is for couples.” After all, the average age of marriage for Millennials is significantly higher than it was for Boomers and their lifestyle is anything but linear. To...
