Posted by: Andriu Brenes | November 15th, 2016
Download the latest Gen Z research now With Daylight Savings Time under our belt, we have officially entered the time of year so vital to retail and the economy: the holiday season. Black Friday and Cyber Monday are looming on...
Posted by: Andriu Brenes | November 8th, 2016
Millennials are digitally native consumers who have been raised on WiFi and have grown up with a smartphone in their pockets. For these consumers, digital connectivity is often considered as vital as any other basic human need such as food...
Posted by: Andriu Brenes | November 2nd, 2016
Millennial employees are quickly taking over the workforce as this group is entering their peak earning years. According to Pew Research Center, Millennials out numbered Gen X in the workplace in 2015. Leslie Coyne, Director of Global University Relations at...
Posted by: Andriu Brenes | October 27th, 2016
What’s more important to millennials than escaping from their student loans, buying a big-ticket item, or even improving relationships with their family and friends? If you guessed travel, you’d be correct. The millennial generation is known for placing a high...
Posted by: Andriu Brenes | October 21st, 2016
I DO hate ‘Customers’ – and the truth is I actually hate ‘Consumers’ even more! Wow, that seems very odd that a Chief Marketing Officer would ever say that sentiment, right? In fact, in my role as steward of the...
