Posted by: Andriu Brenes | July 27th, 2016
Download the latest Gen Z research now Behind us are the days of the ominous question, “What are you making that face for?” and the subsequent mortification when it’s discovered we were taking a selfie in public. In today’s world,...
Posted by: Andriu Brenes | July 21st, 2016
Have you heard about our new video series: The Millennial Minute? Twice a month, we will be answering your questions about marketing and selling to the millennial generation. If there is something you want to know, tweet your questions to @millennialmktg #millennialmktgminute...
Posted by: Andriu Brenes | July 12th, 2016
Remember when it was considered nothing short of a scandal to wear anything other than dress slacks to work? Heaven’s forbid if someone could differentiate the outline of your derriere from the back of your calves. A lot has changed...
Posted by: Andriu Brenes | June 29th, 2016
The millennial influence has not gone unnoticed. According to our research, this powerful generation controls $1.3 trillion of direct spending power and account for 21 percent of consumer discretionary purchases. With that much spending power, the millennial generation is impacting...
Posted by: Andriu Brenes | June 21st, 2016
The common media narrative about millennials tells a story about a generation that is living in their parent’s basement, unemployed and not ever wanting to get married. Fortunately, this is not the case. Millennials are very quickly gaining more affluence,...
