Posted by: Andriu Brenes | April 26th, 2016
We have exciting new research to share from our team at FutureCast! The rise of millennials has changed what it means to be a consumer—but brands aren’t sure exactly how it’s changed. New research from our team at FutureCast and...
Posted by: Andriu Brenes | April 13th, 2016
The general concept of advertising is convincing a certain demographic that an item or idea is worth their time – and then having that interest translate into a purchase. This goal is no different with millennials, the group born in...
Posted by: Andriu Brenes | April 5th, 2016
Recently, Google started removing pay-per-click (PPC) ads in the right column (or “right rail”) of the desktop search engine results page leaving only a few number of spots left available for paid advertisements on each page. This move has sent...
Posted by: Andriu Brenes | March 23rd, 2016
As millennials are quickly becoming a powerful force in our market, they are influencing more than just our retail trends. According to Pew Research, millennials surpassed generation X in 2015 to become the largest share in the American workforce. And...
Posted by: Andriu Brenes | March 18th, 2016
Millennials now make up the largest share of the U.S. workforce and employers are clamoring to attract this coveted pool of workforce talent. While many businesses focus on creating millennial-friendly work environments with ping pong tables in the break room...
