Posted by: Andriu Brenes | March 10th, 2016
Millennials bring traits to the workplace that present new challenges to managers. However, the benefits of millennials are vast: fresh thinking, technologically savvy and worldliness, passion and results are only a few of the positives that millennials demonstrate when they...
Posted by: Andriu Brenes | March 3rd, 2016
Millennials are the largest and most diverse generation that the world has ever seen. Born between the years of 1982 and 2004, in the early years of the, “The Information Technology Revolution,” millennials are a highly connected, adaptable audience. One...
Posted by: Andriu Brenes | February 17th, 2016
When it comes to fashion and shopping, there isn’t a more important demographic for retailers to reach than millennials. Their influence on the market has even gone so far as to alter the language that brands use when discussing target...
Posted by: Andriu Brenes | February 8th, 2016
The Super Bowl has brought sporting fans together from across the globe to cheer on their favorite teams for decades. But, let’s be real. The Super Bowl is really about one thing: the advertisements. Unlike last year, which took an...
Posted by: Andriu Brenes | February 4th, 2016
For brands aiming to connect with millennials and boomers the evolution of the Millennial Mindset® consumer has established many common threads between the two generations that are both identifiable and actionable. Here are five major trends that brand strategy professionals...
