Posted by: Andriu Brenes | December 1st, 2015
Our friends over at Crossroads, a public relations firm in Kansas City, recently conducted a study of more than 500 millennial adults and found that one third of millennials are planning to participate in Giving Tuesday, a global holiday created to...
Posted by: Andriu Brenes | November 24th, 2015
Millennials have been raised in era where a paradox of choice has inverted the relationship between brand awareness and brand affinity. Traditionally, the greater awareness your brand earned represented an exponential increase in brand affinity. Today, the same is not...
Posted by: Andriu Brenes | November 20th, 2015
We are experiencing an epidemic. It is affecting 11 million millennials U.S. households in the United States today. What is it that is taking over so many young lives and affecting nearly every decision they make? Parenthood. Millennials are becoming...
Posted by: Andriu Brenes | November 18th, 2015
For millennials, banking technology should make money management easy, not to mention socially and financially rewarding. In order to convert buzz to customer retention, banks need to capitalize on millennials’ instinct for social consciousness. Banks sit at the nexus of...
Posted by: Andriu Brenes | November 12th, 2015
Millennials have quickly taken on an influential role in our consumer market. The Millennial Mindset® has expanded beyond just the generation born between 1977 and 2000 and has now been adopted by consumers of all ages. Millennial behaviors such as...
