Posted by: Andriu Brenes | August 28th, 2015
Our love of food is an experience that we all share. Food, however, can also be used to help understand broader generational differences in attitudes and behavior that can impact a company’s marketing effectiveness. At Consumer Clarity, we have learned...
Posted by: Andriu Brenes | August 25th, 2015
At ShareLikeBuy 2015, we will bring together some of the best and brightest when it comes to Marketing to Millennials™. The McCord List, a blog founded by Rachel McCord, has expanded from just a simple outlet to share personal thoughts to...
Posted by: Andriu Brenes | August 21st, 2015
While most Marketing to Millennials™ strategies are being focused on young adults who are in the workforce and have their own disposable incomes, there is a population of millennials that are still in college and interact with brands in a...
Posted by: Andriu Brenes | August 18th, 2015
At ShareLikeBuy on September 29-30th, we will bring together some of the best and brightest when it comes to Marketing to Millennials™. Spirit Airlines is a major travel brand that is approaching the millennial audience in a completely different way...
Posted by: Andriu Brenes | August 14th, 2015
Millennial parents are changing the definition of traditional families. Young adults aged 18 to 34 no longer follow a linear path from graduation to marriage before starting a family. It’s not uncommon to see a young person have children before...
