Posted by: Andriu Brenes | June 11th, 2015
According to Forbes’ recently published article, “Why Millennials Love Renting.” It seems like the American dream of the white picket fence and home ownership has been put on hold for consumers between the ages of 18 and 34. However, you can’t...
Posted by: Andriu Brenes | June 9th, 2015
Our new study from FutureCast®, Money Matters: How Affluent Millennials are Living the Millennial Dream dispels the assumptions that surround affluent millennials, who are some of the most powerful, influential prosumers (a consumer co-creator who can influence others). These millennials (U.S....
Posted by: Andriu Brenes | June 3rd, 2015
Having grown up in a constantly evolving consumer culture, millennials are often referred to as digital and mobile natives. However, online banking is one territory where they don’t feel as savvy. Most young adults learned banking habits from their parents...
Posted by: Andriu Brenes | May 28th, 2015
Retailers must get a little crafty when it comes to “selling” millennials. The path to purchase for these 80 million consumers isn’t a straight line; it looks more like a maze. Millennials make their way through breaking down advertising claims,...
Posted by: Andriu Brenes | May 26th, 2015
Considering people aged 34 and under are more likely to shop online than older generations, online retailers have an advantage over brick-and-mortar retailers when it comes to wooing millennials, according to Mintel. Millennials, consumers between the ages 18 and 37,...
