Futurecast Millennial Marketing Insights

Futurecast Millennial Marketing Insights

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3 Steps to Increase Appeal to Millennials and Their Kids When Dining Out

Posted by: Andriu Brenes | June 16th, 2015

In the ever growing, changing and evolving environment that is the restaurant industry, one fact remains constant: going out to eat is a family affair. As long as restaurants exist, families will use them as a means to get out...

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Millennials Continue to Rent Apartments but Will Transition to Home Ownership in the Future

Posted by: Andriu Brenes | June 11th, 2015

According to Forbes’ recently published article, “Why Millennials Love Renting.” It seems like the American dream of the white picket fence and home ownership has been put on hold for consumers between the ages of 18 and 34. However, you can’t...

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Affluent Millennials Skew More Female and Some Eschew College Education

Posted by: Andriu Brenes | June 9th, 2015

Our new study from FutureCast®, Money Matters: How Affluent Millennials are Living the Millennial Dream dispels the assumptions that surround affluent millennials, who are some of the most powerful, influential prosumers (a consumer co-creator who can influence others). These millennials (U.S....

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Mint and Fifth Third Bank Adapt to Millennial Financial Expectations

Posted by: Andriu Brenes | June 3rd, 2015

Having grown up in a constantly evolving consumer culture, millennials are often referred to as digital and mobile natives. However, online banking is one territory where they don’t feel as savvy. Most young adults learned banking habits from their parents...

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3 Ways to Use Content to Fuel Your Social Media Engagement

Posted by: Andriu Brenes | May 28th, 2015

Retailers must get a little crafty when it comes to “selling” millennials. The path to purchase for these 80 million consumers isn’t a straight line; it looks more like a maze. Millennials make their way through breaking down advertising claims,...

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