Futurecast Millennial Marketing Insights

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What to Avoid When Trying to Reach Millennials on Social Media

Posted by: Andriu Brenes | April 30th, 2015

Sixty two percent of millennials say that if a brand engages with them on social networks, they are more likely to become a loyal customer. This startling statistic by Forbes proves how vital a digital presence can be for companies trying...

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The Re-imagination of Social Influencers Could Lead to a Marketing Revolution

Posted by: Andriu Brenes | April 28th, 2015

At FutureCast®, we like to break the rules. We shocked everyone last year when we said social media (marketing) was dead, and we’re about to do it again. Are you ready? Kim Kardashian is not an influencer. Neither is Kanye...

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Brands Partnering with Millennial Bloggers Embrace Co-Creation Mindset

Posted by: Andriu Brenes | April 23rd, 2015

While most teens and early twenty-something’s are off living seemingly normal lives, a few are lucky enough to be launching blogs, creating snazzy GIFs and dare we say, designing collections for clothing brands. This is quickly becoming a reality as...

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Millennials Swiping Right for Bud Light #Upforwhatever

Posted by: Andriu Brenes | April 21st, 2015

Bud Light wants millennials to swipe right for its next ad campaign. This year, the beer giant is transforming another town into Whatever, USA and is currently in the process of choosing the next set of adventurous millennials to attend the...

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Shazam Embraces Innovative Disruption to Rethink Business Model

Posted by: Andriu Brenes | April 16th, 2015

My relationship with Shazam began way back in the year 2000. I was at party with some friends and a great song came on the stereo. No one knew what the song was so I pulled out my super stylin’...

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