Posted by: Andriu Brenes | March 10th, 2015
As a whole, millennials make up 25 percent of the population and are often considered to be digital natives who were raised on social media and they use those outlets to satisfy their desire for peer affirmation. It is no...
Posted by: Andriu Brenes | March 9th, 2015
Millennials are the youngest legal drinkers today and they are changing the adult beverage industry. Want to be a part of the party? Don’t ask yourself “What do I say?” instead ask, “Why should I be invited?” Whether they are...
Posted by: Andriu Brenes | March 5th, 2015
According to the 2015 Millennial Majority Workforce study, millennials will be the largest generation in the workforce in 2015. This is a group that’s adaptable, entrepreneurial, team-oriented, and super creative. They are looking for employers that embrace these characteristics rather...
Posted by: Andriu Brenes | March 3rd, 2015
The beauty industry is a rapidly growing market in the United States. In fact, Mintel found that spending by adults between the ages of 25 and 34 will increase by 6 percent from 2014 to 2019. When it comes to...
Posted by: Andriu Brenes | February 26th, 2015
We all know how much brands sway the purchasing power millennials wield as the largest generation in the US. But what about this generation in the context of another segment with increasing buying power—Hispanics? The segment contributing the most to...
