Posted by: Andriu Brenes | February 26th, 2015
We all know how much brands sway the purchasing power millennials wield as the largest generation in the US. But what about this generation in the context of another segment with increasing buying power—Hispanics? The segment contributing the most to...
Posted by: Andriu Brenes | February 24th, 2015
The artisanal and handmade trend is hard to miss; it’s everywhere. Popular activities within this trend include canning, woodworking, gardening, brewing beer, knitting and thrifting – just to name a few. These pastimes and preferences strikingly resemble those of our...
Posted by: Andriu Brenes | February 23rd, 2015
If you’re not being disruptive you’re just part of the noise. Jeff Fromm takes us through the best strategies to embrace disruptive marketing and the Useful Is The New Cool® mindset. https://www.youtube.com/watch?v=A5TIJ4BMSqY&feature=youtu.be
Posted by: Andriu Brenes | February 19th, 2015
Remember when you used to login to your Facebook profile just to see what your friends did on Saturday night? People had dozens of photo albums documenting everything from their relationships to their adventures to their pets and everything in...
Posted by: Andriu Brenes | February 17th, 2015
No matter the business – whether its retail, restaurant, CPG or any other industry under the sun, it is becoming more and more clear that millennials put plenty of stock into high quality goods and services. With this in mind,...
