Posted by: Andriu Brenes | December 7th, 2014
Zillow released a study earlier this year stating that 65 percent of Millennials said, “Owning a home is necessary to living the ‘good life’ and central to the American dream.” Among Millennial renters (aged 18-34), 82 percent said they were confident...
Posted by: Andriu Brenes | December 4th, 2014
Gaining the attention of the millennial consumer can be a tough task, but it’s imperative to any business hoping to succeed in today’s market. Nearly all businesses we work with are always asking what they can do in order to...
Posted by: Andriu Brenes | December 2nd, 2014
Holiday shopping is now in full swing with the ultimate shopping weekend coming to an end. With millennials taking over the consumer market, a majority of the engagement strategies will focus on interactive experiences online and in the store that...
Posted by: Andriu Brenes | November 26th, 2014
I was recently invited to participate on a panel at the first annual Hallmark Diversity and Inclusion Summit. After spending the day listening to inspired presentations about the multicultural consumer and what our nation’s future looks like as we step...
Posted by: Andriu Brenes | November 24th, 2014
When it comes to millennials we are living in a world of contradictions and major brands are still attempting to figure out what makes these digital natives tick. Despite the rumors, millennials are not as narcissistic as we once believed....
