Posted by: Andriu Brenes | May 8th, 2014
From our research, we know that Millennials are a completely digital generation. They were the first cohort born with the Internet and most of the generation can’t remember a time without their cellphones and reality TV. However, as the digital...
Posted by: Andriu Brenes | May 5th, 2014
PonoMusic is a brand with a simple purpose: Create the highest quality music in the world. In fact, that is their promise. Founded by the famous musician Neil Young, PonoMusic is based on the idea that people need to start...
Posted by: Andriu Brenes | May 1st, 2014
A few Myths about Millennials: Myth: They don’t have any disposable income, so why should we care? They already have 21% of consumer discretionary purchasing power or $1.3 Trillion and influence many purchase decisions made by Gen X and Boomers....
Posted by: Andriu Brenes | April 21st, 2014
Twitter is one of the most popular social networks within the Millennial demographic. With Twitter’s presence becoming a huge influential marketing force, brands will need to make sure their messages can be told in 140 characters or less. How has...
Posted by: Andriu Brenes | April 15th, 2014
As millennials are starting families and settling into more traditional buying roles, several of the most successful grocery brands in the U.S. are set to fight for share of stomach – and wallet – among this powerful buying group. Fast...
