Posted by: Andriu Brenes | January 17th, 2014
I recently spoke at an Association of National Advertisers event in Washington, D.C.. I had the pleasure of meeting executives from Marriott. I explained that I am not a Millennial, but travel every week and have a Millennial-mindset which means...
Posted by: Andriu Brenes | January 16th, 2014
Since the early 2000s, Generation Y has been considered a key demographic by almost every brand. This trend will continue to grow as we come into 2014 when Millennials have the most purchasing power they have ever had. In order...
Posted by: Andriu Brenes | January 14th, 2014
When buying a new product, Millennials expect the full package…including the packaging. We all know that feeling of walking down the grocery aisle only to become totally overwhelmed by the vast expansion of endless options in all directions. In an...
Posted by: Andriu Brenes | January 9th, 2014
The act of sharing just got updated…and more meaningful. Facebook launched a new “donate now” button that allows users to contribute directly to non-profit organizations. The feature appears in posts shared by participating non-profits and at the top of their...
Posted by: Andriu Brenes | January 6th, 2014
2013 should be dubbed the year of the Millennials. The Millennial demographic has taken over the economy and has grown exponentially in regards to buying power and brand influence. Last year, 88 percent of Millennials were confident they would find...
