Posted by: Andriu Brenes | October 9th, 2013
Marketers who have traditionally considered their target audience to be mainly women need to start thinking about a new demographic: “Millennial Man.” Not a super hero, exactly, but according to a new report, this so-called “millennial man” wields a hefty...
Posted by: Andriu Brenes | October 3rd, 2013
New study reveals millennials are creating a wave of new American pragmatism KANSAS CITY, October 3, 2013 – America’s often-watched millennial generation, traditionally viewed as young and unattached, has grown old enough to have children. Among the older half of...
Posted by: Andriu Brenes | October 1st, 2013
The verb “pinning” has taken on a whole new meaning in the past year. Now, Pinterest has coined the phrase and given it a whole new definition. Users have the ability to “pin” an image or video onto their theme...
Posted by: Andriu Brenes | September 23rd, 2013
When we consider the Millennial Mindset®, brands must understand the concept of “democratization of consumption” for mature Millennials. As we watch this “enigma” generation mature into adults (getting married, having children and purchasing homes, cars, etc.), we can’t make the...
Posted by: Andriu Brenes | September 17th, 2013
Millennials have often been considered lazy and arrogant due to their increase in technology use and seemingly passive mindset. This could not be further from the truth. As a multitasking generation, Millennials are constantly on the lookout for brands that...
