Posted by: Andriu Brenes | September 6th, 2013
As summer comes to a close, everyone is trading in their lawn chairs for office cubicles and flip-flops for loafers and dress shoes. Another telltale sign that summer is over – thanksgiving and holiday decorations are beginning to take priority...
Posted by: Andriu Brenes | September 2nd, 2013
Millennials want to change the world. Who doesn’t? However, this generation born from 1977 to 2000 is often accused of passive insensitivity caused by their dependence on technology. This couldn’t be further from the truth according to Mike Swenson, Millennial...
Posted by: Andriu Brenes | August 30th, 2013
There seems to be a new rising site in the world of media and social media for Millennials. Can you guess what it is? Here’s a few hints; you have probably seen a link somewhere on your Facebook or Twitter...
Posted by: Andriu Brenes | August 26th, 2013
If you need a quick primer on Millennial consumer trends, give this video a look. The New Definition of Brand Value Let’s define brand value in today’s Millennial-inspired Participation Economy Depending on the category within the restaurant industry that...
Posted by: Andriu Brenes | August 23rd, 2013
McDonalds’ yellow golden arches, which once stood for inexpensive, quality food, is now lacking the same symbolic meaning with Millennials. Adage reported that among Millennials, McDonalds does not even rank in the demographic’s top 10 fast food restaurants. The question...
