Posted by: Andriu Brenes | August 20th, 2013
The world watched in awe last week as the Duke and Duchess of Cambridge welcomed Baby George. Researchers estimate that William and Kate’s new child will generate $238 Million in revenue, more than the Royal Wedding did! Marketers were quick...
Posted by: Andriu Brenes | August 16th, 2013
The long loved Coca-Cola Company has recently received pushback due to its high use of low- and no-calorie sweeteners. In response, Coca-Cola released a new ad campaign citing statistics and providing information for consumers about the health benefits of its...
Posted by: Andriu Brenes | August 14th, 2013
With so much written about millennials, it’s difficult to see how reams of data about this generation could apply to an individual brand’s goals. Some basic guidelines can help. First, accept that not all Millennial trends will be applicable to...
Posted by: Andriu Brenes | August 13th, 2013
Behind Facebook and Twitter, Pinterest is the third largest social media outlet. With 104 million total visits in March of 2013, Pinterest traffic is soaring. Users don’t just visit Pinterest to scroll through pictures of weddings, creative recipe ideas or...
Posted by: Andriu Brenes | August 12th, 2013
Based on PSFK’s “The Future of Retail” research, going forward retail will be defined by the reinvention of retailers and the revolution of brands. The dilemma here is for retailers to understand their consumer while making the retail experience successful....
