Futurecast Millennial Marketing Insights

This report will provide you with a synthesis of the key Millennial Mindset trends influencing fashion and shopping today. When it comes to fashion and shopping, there isn’t a more important demographic for retailers to reach than millennials. They already account for 21 percent of consumer discretionary purchases, totaling $1.3 trillion in direct spending power. They’re just starting to become parents and will soon hit their peak spending years, which will give them the final push they need to become powerful economic players. Another key reason that millennials are so valuable to retailers is that they have a huge influence over other generations.