The Millennial Brief on Travel and Lodging
What Your Brand Needs to Know to Connect with a New Generation of Travelers
In the face of disruptor brands such as Airbnb, traditional lodging brands will need to step up their efforts to see growth in their market penetration and to rank higher in the consideration set of a new generation of travelers: millennials. To do so, brands must first understand the important characteristics of millennials in this space, the best-in-class examples of lodging brand strategies that exist today and what millennial influence means for the future of the industry.
